Marketing Insights by Drew + Rose

In our latest Convert with Confidence series episode of Marketing Insights, we explore the strategies Charlotte Johnson used to create a Marketing Team with a test and learn culture and with confidence in their marketing strategies. We share how this was implemented and how it impacted the team. Adriana Wertheimer, Digital Strategist, also shares her point of view and the learnings from this.

In this episode of Marketing Insights by Drew and Rose, Charlotte and Adriana explore the limitations of relying on industry standards and why marketers should create their own benchmarks for success. They discuss the importance of tracking your own data, the benefits of personalised KPIs, and how setting higher goals can boost team morale and drive better results. Learn how to confidently convert above industry averages with proven strategies that work for your brand.

In our latest podcast - March AI Update - Charlotte and Adrianna discuss the biggest impact AI is having in marketing right now, namely; SEO and paid strategy, and some of the exciting updates and announcements that have happened over the past few weeks. For example, Google's first core update of 2024 delves into reducing content that doesn't serve people by around 40%. What does this mean for you if you've created your website and blogs mainly using AI tools such as ChatGBT? Find out in this episode.

Following our latest Marketeer Moments event, Charlotte and Adriana discuss the exploration of AI & Automation. In this episode we look at how AI is transforming the way we optimise content from brand-led content to what's being discussed about your brand online, to automated keyword research (SEO) content optimisation and link building.

 

We also cover how AI tools have advanced in the last 10 months, especially the core developments of Adobe Firefly supporting designers to make outstanding images. And finally that all important topic of human touch vs AI. We believe human touch to be the sandwich around the AI tools, it adds narrative, humour, emotions - all core human experiences into your marketing strategy. 

 

Listen below to find out more.  

Following our latest Marketeer Moments event, Charlotte and Adriana explore all things funnel marketing, including how to improve the start, middle, and end of your funnel.  

In this episode, we look into removing barriers to buy as well as understanding the difference between demographics and human behavioural needs – and so much more! 

Whether you’re a marketeer, business owner, or simply exploring the best ways to turn browsers into consumers, this episode offers valuable insights into the exciting world of conversion marketing. 

Listen below to find out more.  

It was such a pleasure chatting with Pattern Insurance Chief Marketing Officer Louise Robertson in our latest podcast on how marketing has transitioned from large in-house teams using waterfall marketing to small in-house teams using agile marketing.

In it, we discuss pivoting campaigns and bridging the gap between Sales and Marketing - this episode is a must-listen for markeeters looking to improve internal processes and deliver effective and engaging campaigns.

Followers vs email sign-ups – which is more valuable for your brand?

With ever-changing algorithms, you're at the mercy of social platforms allowing you to talk to your customers, but there’s a case for each and we argue it out in our latest Marketing Insights podcast.