Episodes
Thursday Feb 08, 2024
How to build AI + Automation into your marketing strategy.
Thursday Feb 08, 2024
Thursday Feb 08, 2024
Following our latest Marketeer Moments event, Charlotte and Adriana discuss the exploration of AI & Automation. In this episode we look at how AI is transforming the way we optimise content from brand-led content to what's being discussed about your brand online, to automated keyword research (SEO) content optimisation and link building.
We also cover how AI tools have advanced in the last 10 months, especially the core developments of Adobe Firefly supporting designers to make outstanding images. And finally that all important topic of human touch vs AI. We believe human touch to be the sandwich around the AI tools, it adds narrative, humour, emotions - all core human experiences into your marketing strategy.
Listen below to find out more.
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